Chipotle’s New Ad is an Animated Masterpiece (Viral Video)

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Chipotle’s new animated ad is being called “the most beautiful, haunting infomercial you’ll ever see.”

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The ad, produced by acclaimed visual effects wizards at MOONBOT Studios set over a score of Fiona Apple covering “Pure Imagination” from the 1971 children’s film Willy Wonka and the Chocolate Factory, is a “stealth” promo for a free iOS game which barely mentions the name “Chipotle.”

Check out the ad below: