Watch: Bicyclist Goes Full Frontal For A Clever UK Bike Safety PSA [NSFW]

Failure to look properly is the most commonly cited (42%) contributory factor in UK road accidents, adding further importance on the need for road users to have greater awareness of each other.

A campaign was launched on Friday in Marble Arch, London, by the Automobile Association (AA) with the help of famous Olympic cyclist Chris Boardman, to draw attention to this issue.

The AA has also released a clever full-frontal ad to help draw further attention to their “Think bikes” campaign {Contains nudity}:

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