A new 30-second Barbie advert is being praised for shattering gender stereotypes of children’s toys with the star of its new commercial: a young boy who declares that his “Moschino Barbie is so fierce!”
“This almost made me cry,” wrote a YouTube commenter. “I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this. Boys like dolls too.”
“Boy in Barbie commercial Yes, yes and yes! 21st century – Finally,” wrote another YouTube commenter.
Mattel partnered with Italian fashion house, Moschino, to create the limited-edition Barbie doll which comes complete with the brand’s latest designs. The dolls have already sold out.
Watch the ad below: