Hot Octopuss co-founder Adam Lewis explained his masturbation booth in a press release:
“There’s no denying that working a nine to five job can be stressful on both your mind and body, especially in a non-stop city like Manhattan. It’s really important for guys to look after themselves so that they can stay healthy and focus properly on the task in hand. We’re told time and time again how beneficial it is to have a break away from your desk. At Hot Octopuss we are all about looking for new solutions to improve everyday life and we feel we’ve done just that with the new GuyFi booth. We hope the city’s men enjoy using the space we’ve created in whatever way they want. It’s completely free of charge… all that we ask is they thank us when they get their promotion!”
“We may be insinuating that these booths could be used in whichever way anyone would like to ‘self soothe,'” a representative tells Mashable, “but the brand is not actively encouraging people to masturbate in public as that is an illegal offense.”
The company claims approximately 100 men used the booth on its inaugural day.
Hot Octopuss says it plans to add more pop-up booths around Manhattan and other major U.S. cities following the apparent “success” of its first booth.