The Pro Bowl’s Powerful Kiss Cam PSA Proves ‘Love Has No Labels’

Get ready to feel all the feels.

The Ad Council and the NFL (as well as a few other partners) have teamed up for a new Love Has No Labels campaign video. The PSA was shot at the Pro Bowl in Orlando in January and turned the kiss cam into a chance to show love’s many forms.

Straight and gay couples are shown in love and kissing. Also included are interracial couples, older couples, people with disabilities, friends, and parents and children. Even the mascots got in on the action!

Perhaps the most moving moment, however, comes in at the 01:42 mark, when a woman in an “Orlando Survivor” shirt kisses her female partner.

As for the crowd, it’s shown loving every moment of the kiss cam experience.

The Ad Council says the video features “real families, couples and friends across different races, religions, genders, sexualities, abilities and ages.”

The campaign’s goal is to help “reframe” how we think about love, and I personally think they’ve done a really good job of that.

Watch below.